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Press Release

Einstein Bros.(R) Bagels to Celebrate Grand Opening of 13 Metro Portland Locations on May 18, National Bike to Work Day

May 07 2012

Show a bike helmet for a free bagel & shmear all day on May 18; enter to win one of 26 bikes to be given away

LAKEWOOD, Colo., May 07, 2012 (BUSINESS WIRE) -- Bikes & Bagels. They go together almost as well as Bagel & Shmear. Einstein Bros. Bagels is pleased to announce that the grand opening of its 13 locations in Portland and the metro area will coincide with National Bike to Work Day, Friday, May 18, 2012.

To celebrate, Einstein Bros. is offering:

  • A chance to win one of 26 bicycles - two per Einstein Bros. location - that will be given away in a drawing at each participating Einstein Bros. location. No purchase is necessary, and winners will be notified by email. See below for store locations.
  • A free bagel and shmear to every customer who rides to the store on a bike. Show your bike helmet to redeem offer. Customer's choice of bagel flavor.
  • A free coffee key fob to the first 100 customers each day for the first seven days following the May 18 grand opening (May 19-May 25). Through June 30, show your fob and get a free bottomless cup of coffee at any Einstein Bros. with purchase. Einstein Bros. coffee is Darn Good Coffee(R) that is roasted in Portland by Coffee Bean International, an innovative, sustainably oriented roaster that moved from Eugene to Portland in 1976. (www.coffeebeanintl.com).
  • A chance to spin the bagel wheel and receive free food, discounts, or other prizes.

"Our Noah's brand has been in Portland for 16 years, and we're committed to growing our relationship with the community with the openings of our Einstein Bros. Bagel brand," says Rob Ertmann, Regional Business Director. "We're adding the bike giveaways as a special part of the Portland Einstein Bros. grand opening events because it is Bike to Work Day, and because we know Portland loves biking."

In Portland, Einstein Bros. has established a partnership with the Portland Velo Club (www.portlandvelo.net).

In addition, on May 18, Einstein Bros. locations will display countertop collection buckets for customers wishing to contribute to the American Heart Association. The Oregon & SW Washington Heart & Stroke Walk is May 19.

"We are really excited to pitch in to the welfare of a community as interesting, caring and diverse as Portland," says Rob Ertmann, Regional Business Director.

ABOUT THE BAGELS:

Bagel offerings at the 13 Portland area locations include three versions of boiled bagels: Plain, Sesame and Everything. Customers may also choose from a wide variety of our Award winning Einstein Bros. fresh-baked bagels, along with dozens of other choices in the Classic, Bagel Thin Singles, Signature and Gourmet-Topped lines. (Note to fans of Noah New York bagels: Einstein Bros. bagels are the same bagels you have enjoyed for years!)

MORE THAN BAGELS:

Einstein Bros. also offers an expanded menu, including a new Smart Choices menu featuring popular Bagel Thin sandwiches, gourmet salads, soups and low-fat smoothies. All Smart Choices items weigh in at less than 350 calories and 15 grams of fat. These are great complements to a full line-up of made-to-order breakfast and lunch sandwiches.

GRAND OPENING DAY HOURS:

Hours vary slightly by location; check specific location hours at www.einsteinbros.com.

JOIN THE CLUB:

Sign up at www.einsteinbros.com/join-the-club;receive a free bagel and shmear, news and special invitations, and a birthday treat.

EINSTEIN BROS. LOCATIONS:

2235 S.E. 11th Ave., Portland

845 S.W. Fourth Ave., Portland

2314 N.W. Lovejoy, Portland

2200 N.E. Broadway, Portland

4704 S.W. Scholls Ferry Road, Portland (Raleigh Hills)

3541 S.E. Hawthorne Blvd., Portland

6366 S.W. Capitol Hwy., Portland (Hillsdale)

11625 S.W. Beaverton Hillsdale Hwy., Beaverton

8430 S.W. Nimbus Ave., Suite 200, Beaverton

35 S. State St, Suite 140 F, Lake Oswego

1897 N.W. 188th Ave., Hillsboro

7104 S.W. Hazel Fern Road, Tigard (Bridgeport)

425 SW Madison Ave, Corvallis

BACKGROUND:

On Nov. 29, 2011, Einstein Noah Restaurant Group announced the acquisition of the Kettleman Bagel Company, a Portland five-store bagel chain company. Between December 2011 and May 2012, the company converted five Kettleman and seven Noah's New York Bagels restaurants to Einstein Bros., one by a local franchisee, and added a licensed location at Pacific University.

About Einstein Noah Restaurant Group

Einstein Noah Restaurant Group, Inc. is a leading company in the quick casual restaurant industry that operates and licenses locations primarily under the Einstein Bros.(R) and Noah's New York Bagels(R) brands and primarily franchises locations under the Manhattan Bagel(R) brand. The Company's retail system consists of over 775 restaurants in 39 states and the District of Columbia. It also operates a dough production facility. The Company's stock is traded on the NASDAQ under the symbol BAGL. Visit http://www.einsteinnoah.com for additional information.

 

SOURCE: Einstein Noah Restaurant Group, Inc.

Watershed Communications
Katie Burnett, 503-827-6564
Katie@WatershedCom.com
or
Annie Hay, 503-827-6564
Annie@WatershedCom.com

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